Connecting the community
with student-athletes

How it works.

Friends of Wilbur & Wilma is a fan-driven and alumni-led Name, Image, and Likeness (NIL) program for University of Arizona student-athletes, alumni, and fans. When you commit to Friends of Wilbur & Wilma, you’re committing to maximizing opportunities for student-athletes to build their brand and earn compensation. Plus you gain access to exclusive events, autograph sessions, and more.

Our team

Raymond (Ray) Wells
Executive Director

Raymond has spent the past decade working as a grant writer and non-profit fundraiser, most recently for the Eller College of Management and The University of Arizona Athletics Department. Ray, is an active member of the Tucson community advocating for youth sports. He has served on the First Tee Board of Sothern Arizona, and as President of the Marana Broncos Youth Football and Cheer board. Raymond earned his undergraduate degree in History from the University of Arizona and is an MBA candidate in the Eller College of Management. Ray was a two-year letterman in Football and Track & field for the Arizona Wildcats, earning All-Conference honors in both sports from 2000-2003. After playing 3 years in the NFL for the Tennessee Titans and the San Francisco 49ers, Raymond began coaching high school football and track and field in Nashville, TN and later at his alma mater in San Diego. Ray and his wife Arika have two children, DeLawrence and Jeremiah

Joey Medina
General Manager, Athlete Relations

Joey Medina III offers 18 years of successful business and consulting experience. His passion for athletics is what brought him to the Old Pueblo where he attended the University of Arizona from 1999 –2004. He is actively involved on campus by serving on the Eller College Alumni Advisory Board and the Sands Club Membership Committee. He is also a philanthropist and donates a part of his income to Arizona Athletics and is a Golden Wildcat. Having been an Arizona letterwinner, Joey is also an active Member of the Arizona Letter winners Club. Joey is accompanied on this journey by his wife Jessica Medina, their beautiful daughter Jocelyn, and his stepchildren Eli and Alyssa.

Ian Osete
Assistant General Manager

Ian Osete serves as an Assistant General Manager of Friends of Wilbur & Wilma. Ian is a current student at the University of Arizona’s Eller College of Management where he is majoring in marketing and brings his knowledge and skillset to help create excellent opportunities for UofA athletes. Ian is aTucson native and has a deep passion for Arizona sports and sports in general. Having participated in team sports from a very young age, Ian understands the commitments made from student athletes to fulfill their responsibilities on and off the field. His strong work ethic and "never say never" mentality makes him willing to go the extra mile and do whatever it takes to get the job done


Here are the most common questions we receive about how individuals and companies can get involved with NIL opportunities with student-athletes.

I am a business owner and would like to align my brand with Friends of Wilbur & Wilma. How can I get more involved?

Friends of Wilbur & Wilma is always looking to add value to fans, student-athletes, and businesses in the Southern Arizona community. Partnering with a local student-athlete can be a great extension of your brand and help expand your marketing. If you have ideas for partnership opportunities, please email Joey Medina at

I’d like to set up a meet and greet with a student-athlete, have a student-athlete coach my child, or get a personalized video. Are you able to assist with this?

Yes! If there is a custom opportunity you would like to create with an Arizona student-athlete, we will do our best to facilitate the engagement. You can either hire an athlete directly through the site using their profile or click here to submit your ideas and questions.

Is Friends of Wilbure & Wilma affiliated with the University of Arizona?

No. Friends of Wilbur & Wilma is a third-party organization, not affiliated with the University of Arizona. However, Friends of Wilbur & Wilma’s leadership is comprised, in part, by Arizona alumni dedicated to creating a program that exclusively benefits the student-athletes, fans, and businesses in the community. 

What does Name, Image, and Likeness (NIL) mean?

“NIL” is the term used to associate with student-athletes ability to earn money off their individual brand. As of July 1, 2021, student-athletes across the country can now profit off their name, image, and likeness. Prior to July 1st, 2021, a student-athlete could not monetize from creating a YouTube channel, hosting a camp, or selling a signed jersey. Now, for example, a student-athlete may earn money for:

  1. Hosting their own basketball, soccer, or other sports camp. 
  2. Partnering with and promoting a local restaurant or business.  
  3. Having a photoshoot and autograph session.

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